Translating Business Questions Into Data Questions

Summary

The core skill of the job — turning a vague ask ('why are sales down?') into a specific, answerable data question ('did conversion rate or traffic volume drop, and in which segment?').

• 1Practice rewriting 5 vague business questions into specific, answerable data questions.
• 2Learn to ask clarifying questions before writing a single query.
• 3Notice how often the real question isn't the one initially asked.