Phase 8 · Unsupervised Learning

Topics

Association Rule Mining (Market Basket Analysis)

Part of the Data Science Roadmap.

Summary

Finding patterns like 'customers who buy X also buy Y' from transaction data — the classic technique behind retail recommendation logic like the Apriori algorithm.

How to Learn This

  • 1Run a basic Apriori analysis on a sample transaction dataset.
  • 2Learn the terms support, confidence, and lift, and what each measures.
  • 3Identify a real 'frequently bought together' pattern you'd expect in a retail dataset.
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