Brand Guidelines

Summary

A documented reference (logo usage, color codes, tone of voice rules) that keeps a brand consistent across every team and channel, especially as more people touch the brand over time.

• 1Look at a public brand guideline document (many companies publish these) and note its structure.
• 2Draft a mini brand guideline (1 page) for a hypothetical brand: colors, tone, do's/don'ts.
• 3Learn why brand guidelines matter more, not less, as a marketing team grows.