Reputation Management

Summary

Actively monitoring and responding to reviews, mentions, and public sentiment — a single unaddressed bad review or viral complaint can meaningfully shape how prospective customers perceive a brand.

• 1Set up monitoring (even manual) for reviews and mentions of a brand you're studying.
• 2Draft a response template for a negative review that's fair but not defensive.
• 3Learn why responding publicly and professionally to criticism often builds more trust than ignoring it.