Public Relations Fundamentals

Summary

Earning media coverage and third-party credibility through press outreach, story pitching, and relationship-building with journalists and publications — distinct from paid advertising's directly bought reach.

• 1Read 2-3 press releases and identify what made the story newsworthy.
• 2Draft a simple press pitch for a hypothetical product launch.
• 3Learn the difference between a press release and a media pitch to a specific journalist.