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Phase 14 · Build Your Digital Marketing Portfolio

Projects

Full-Funnel Marketing Plan for a Product

Part of the Digital Marketing Roadmap.

Summary

The flagship portfolio piece — a complete marketing plan for a real or hypothetical product spanning positioning, channels, budget, and KPIs, showing you can think strategically, not just execute one channel.

How to Learn This

  • 1Choose a product with genuine substance, not a random hypothetical.
  • 2Cover positioning, target audience, channel mix, budget allocation, and success metrics.
  • 3Justify every major channel and budget decision with clear reasoning.

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Email Campaign Case Study

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Portfolio Website or Case Study Deck

More projects in Build Your Digital Marketing Portfolio

SEO Case Study (Before / After)Paid Ad Campaign Case StudyContent Marketing Case StudySocial Media Growth Case StudyEmail Campaign Case StudyPortfolio Website or Case Study Deck
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