Paid Ad Campaign Case Study

Summary

Document a real or mock paid campaign end-to-end — targeting, creative, budget, and results (real or realistically projected) — directly building on Phase 6's campaign project.

• 1Use your Phase 6 mock campaign as the foundation, adding results if you ran it for real.
• 2Include your targeting logic and 2-3 ad variations you tested.
• 3If mock (unpublished), be explicit that results are projected, not real, and explain your assumptions.