Email Copywriting

Summary

Writing emails that get opened (subject line) and acted on (body and CTA) — shorter, more conversational, and more personalized than most other marketing copy formats.

• 1Write 3 subject line variations for the same hypothetical email and pick your favorite with reasoning.
• 2Draft a short promotional email with a single clear call-to-action.
• 3Learn why email copy generally performs better shorter and more personal than webpage copy.