Content Performance Metrics

Summary

Measuring whether content actually worked — traffic, engagement, time on page, and (most importantly) downstream conversions — rather than just publishing and hoping.

• 1Define 2-3 success metrics before publishing your next piece of content.
• 2Learn why engagement metrics alone (likes, views) can be vanity metrics without conversion data.
• 3Practice writing a short performance summary for a piece of content, real or hypothetical.