Plan & Mock-Build a Google/Meta Ads Campaign
Part of the Digital Marketing Roadmap
In short
Time to put it together. You'll plan a full campaign for a real-looking business, with structure, ads, budget and tracking, without spending a single rupee.
The practice project for this phase — design a full campaign (objective, audience, budget, ad copy and creative concepts) for a real or hypothetical product, without necessarily spending real money.
Think of it like this
Planning the college trip
Before a Goa trip, someone makes the plan: who's coming, the budget, travel, stay, and what counts as a good trip. Nobody books trains first and decides later. Your campaign plan is that trip sheet, done before money moves.
Watch it happen
Your build plan
1/6Pick a business and one goal, like 50 trial bookings a month for a local gym.
The big ideas
What you need to know
One clear goal
Everything in the plan should serve one measurable outcome with a number and a deadline.
Structure in a sheet
A clean spreadsheet of campaigns, groups, keywords and ads is what real agencies hand clients.
Built-in tests
Plan at least one A/B test from day one, so the campaign keeps learning.
Tracking before launch
Decide exactly what counts as a conversion and how you'll see it, before any ad goes live.
See it in code
Walk through the code
1Goal: 50 trial bookings / month, CPA ≤ ₹3002Budget: ₹15,000 → Google ₹9,000 | Meta ₹6,0003 4Google Search5 AG1 "gym near me" → /trial [exact, phrase]6 AG2 "gym membership" → /plans7 Negatives: free, job, franchise8 9Meta10 Ad set: 3 km radius, 18-35 → Reel A vs Reel B11 Ad set: site visitors 30d → Offer carousel1/3The goal and budget come first. Everything else must fit inside them.
A one-page mock plan. Turn it into a proper sheet and you have a portfolio piece you can show in interviews.
Save yourself the pain
Common mistakes
Oops
Planning ten campaigns for a ₹15,000 budget.
Do this instead
Keep it to two or three campaigns so each gets enough data to learn.
Oops
Forgetting to define what a conversion is.
Do this instead
Write it down: 'a submitted trial form that reaches the thank-you page'.
Your mission
First milestone: the one-page plan
Quick check
Your mock plan has a ₹300 target CPA and a ₹15,000 monthly budget. Roughly how many conversions can you expect?
Go deeper
- 1Choose a real or hypothetical product and define a specific campaign objective.
- 2Build out the full structure: campaign, ad sets/groups, targeting, budget, and 2-3 ad variations.
- 3Present it with reasoning for every major decision, as you would to a manager approving spend.
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