Plan & Mock-Build a Google/Meta Ads Campaign

Summary

The practice project for this phase — design a full campaign (objective, audience, budget, ad copy and creative concepts) for a real or hypothetical product, without necessarily spending real money.

• 1Choose a real or hypothetical product and define a specific campaign objective.
• 2Build out the full structure: campaign, ad sets/groups, targeting, budget, and 2-3 ad variations.
• 3Present it with reasoning for every major decision, as you would to a manager approving spend.