Stop 06 · Paid Advertising (PPC)Topics · 12/12
Ad Fraud & Brand Safety Basics
Part of the Digital Marketing Roadmap
In short
Awareness of click fraud, bot traffic, and placements next to inappropriate content — real risks that can waste budget and damage brand reputation if left unmonitored.
How to learn this
- 1Learn the basic signs of click fraud (unusually high CTR with no conversions).
- 2Research brand safety controls (placement exclusions) available in major ad platforms.
- 3Understand why monitoring, not just launching, is part of running a healthy paid campaign.
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