Ad Fraud & Brand Safety Basics

Summary

Awareness of click fraud, bot traffic, and placements next to inappropriate content — real risks that can waste budget and damage brand reputation if left unmonitored.

• 1Learn the basic signs of click fraud (unusually high CTR with no conversions).
• 2Research brand safety controls (placement exclusions) available in major ad platforms.
• 3Understand why monitoring, not just launching, is part of running a healthy paid campaign.