Stop 07 · Email & Marketing AutomationTopics · 1/9
Email Marketing Fundamentals
Part of the Digital Marketing Roadmap
In short
Despite being one of the oldest digital channels, email remains one of the highest-ROI channels because you own the list — you're not renting attention from a platform's algorithm.
How to learn this
- 1Subscribe to 3 brands' email lists and observe their sending cadence and content mix.
- 2Learn why email is often called an 'owned' channel and why that matters strategically.
- 3Understand the basic email types: newsletters, promotional, transactional, and lifecycle.
More topics at this stop
Stuck on this topic? Ask an Insider
Get 1:1 guidance from people who've walked this exact path — on the InsideEdge app.
