Email Marketing Fundamentals

Summary

Despite being one of the oldest digital channels, email remains one of the highest-ROI channels because you own the list — you're not renting attention from a platform's algorithm.

• 1Subscribe to 3 brands' email lists and observe their sending cadence and content mix.
• 2Learn why email is often called an 'owned' channel and why that matters strategically.
• 3Understand the basic email types: newsletters, promotional, transactional, and lifecycle.