Onboarding Optimization

Summary

The first-run experience disproportionately determines whether a user ever comes back — small friction points in signup, setup or the first key action can silently kill retention.

How to Learn This

1Screen-record yourself going through a cold signup flow for an app you've never used.
2Count every step between signup and the user's first 'aha moment'.
3Identify one step you'd cut or simplify, and why.

Viral Loops & Referral Mechanics

Activation & Retention Levers

More topics in Growth & Experimentation

Growth Loops vs Funnels A/B Testing Fundamentals Writing a Testable Hypothesis Statistical Significance in Experiments Feature Flags Experiment Design & Sample Size The Hook Model Viral Loops & Referral Mechanics Activation & Retention Levers

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