Stop 09 · Growth & ExperimentationTopics · 8/10
Viral Loops & Referral Mechanics
Part of the Product Management Roadmap
In short
Designing a product so existing users naturally bring in new ones — through sharing, invites, or simply the product being visible to others (e.g. a Calendly link, a Zoom invite).
How to learn this
- 1Study the mechanics of a referral program you've personally used or seen.
- 2Calculate (roughly) what a 'viral coefficient' greater than 1 would mean for growth.
- 3Design a lightweight referral mechanic for a product idea of your own.
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