Phase 9 · Growth & Experimentation

Topics

Writing a Testable Hypothesis

Part of the Product Management Roadmap.

Summary

A properly formed hypothesis states the change, the expected effect, and the reasoning — 'If we do X, then Y will happen, because Z' — turning a vague idea into something you can actually disprove.

How to Learn This

  • 1Rewrite 3 vague feature ideas ('let's add gamification') into testable hypotheses.
  • 2Practice stating the 'because' — your underlying belief about user behavior.
  • 3Learn to pre-register what result would make you abandon the idea.
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