Omnichannel & E-Retailing crash course, Online BBA, Semester 6:
This subject covers how retailers integrate physical and online channels, sell through marketplaces, D2C sites and ONDC, use POS, CRM, loyalty and analytics…
- 10 video lessons
- 1h 40m
- Study notes
- 40 quiz questions
- Assignment
10 lessons in Omnichannel & E-Retailing
Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.
About this subject
This subject covers how retailers integrate physical and online channels, sell through marketplaces, D2C sites and ONDC, use POS, CRM, loyalty and analytics tools, and comply with Legal Metrology and consumer protection rules. After it, you will be able to compare omnichannel and multichannel models, evaluate e-retail routes to market, and apply retail technology and legal requirements in a working retail business.
- 1
Omnichannel Retail: Integrating Channels
Module 1, Omnichannel Retail: Integration of channels
Multichannel vs Omnichannel Commerce: Key Differences & Real-Life Examples· Plytix· 11 min
Study notes 5 quiz questionsWatch lesson - 2
Click-and-Collect Explained
Module 1, Omnichannel Retail: Click-and-collect
Understanding Omni-channel Retail - Click & Collect· ETP Group· 1 min
Study notes 5 quiz questionsWatch lesson - 3
Online Marketplaces in India
Module 2, E-Retailing: Marketplaces
E Commerce Business Models, e tailer, Transaction broker, market creator, content creator,e business· DWIVEDI GUIDANCE· 13 min
Study notes 5 quiz questionsWatch lesson - 4
D2C Brands Business Model
Module 2, E-Retailing: D2C brands
Introduction to D2C Brands Marketing: From Traditional Retail to Direct-to-Consumer | Episode 1· Harsh Mahajan· 8 min
Study notes 5 quiz questionsWatch lesson - 5
ONDC Explained
Module 2, E-Retailing: ONDC
What is ONDC? | Nuts and Bolts | Forbes India· Forbes India· 7 min
Study notes 5 quiz questionsWatch lesson - 6
POS Systems in Retail
Module 3, Retail Technology: POS systems
What is POS System? How POS System Works? POS Advantages | POS Transaction | POS Machine. Hindi-Urdu· AI Technical· 13 min
Study notes 5 quiz questionsWatch lesson - 7
Retail CRM and Loyalty Programmes
Module 3, Retail Technology: CRM and loyalty programmes
Retail management - Benefits of CRM |Benefits of Customer Loyalty Program |Customer Loyalty Program· Learners Guide· 15 min
Study notes 5 quiz questionsWatch lesson - 8
Retail Analytics Basics
Module 3, Retail Technology: Retail analytics
Retail Analytics, Retail analytics types, retail analytics importance, marketing and web analytics· DWIVEDI GUIDANCE· 10 min
Study notes 5 quiz questionsWatch lesson - 9
Legal Metrology Act for Retailers
Module 4, Retail Law & Ethics: Legal Metrology
What is Legal Metrology Act | Importance of Legal Metrology Act | Legal Rules In India· Sonisvision Legal· 6 min
Study notesWatch lesson - 10
Consumer Protection in Retail
Module 4, Retail Law & Ethics: Consumer protection in retail
Consumer Protection Act 2019 : Definitions, Aim, Consumer Right in consumer protection act, mba bba· DWIVEDI GUIDANCE· 16 min
Watch lesson
Assignment
Omnichannel Growth Plan for an Indian Retail Brand
Less scrolling. More passing.
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Hand-picked video lessons
10 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.
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Study notes
9 lessons come with a summary, key points, key terms and takeaways for quick revision.
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Quizzes
40 questions across the course, with the right answer and why, the moment you pick.
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Assignments
1 subject assignments with clear tasks, so you practise what each subject actually asks of you.
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Notebook
Write notes beside the video, stamped with the exact time, and jump back to that moment later.
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Progress that follows you
Completed lessons, quiz scores and where you stopped, saved to your account on every device.
- Live chat pass
Live chat
A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.
The Online BBA live chat. Study together, live.
A live chat right beside the video, shared by everyone studying Online BBA. Ask a Omnichannel & E-Retailing doubt mid-lesson, share a shortcut, celebrate a finished semester.
- Live chat beside every lesson
- One live chat for all of Online BBA
- Members-only stickers & GIFs
- One ₹19 pass opens every live chat
Online BBA live chat
Anyone else finding Omnichannel & E-Retailing tricky? 😅
Lesson 2 cleared it up for me. Watch it before the quiz
Doing it now, thanks!
Starting Customer Relationship Management tonight if anyone wants to go together
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Omnichannel & E-Retailing: common questions
This subject covers how retailers integrate physical and online channels, sell through marketplaces, D2C sites and ONDC, use POS, CRM, loyalty and analytics tools, and comply with Legal Metrology and consumer protection rules. After it, you will be able to compare omnichannel and multichannel models, evaluate e-retail routes to market, and apply retail technology and legal requirements in a working retail business. It's the Omnichannel & E-Retailing subject of Online BBA, Semester 6, in 10 lessons: Omnichannel Retail: Integrating Channels; Click-and-Collect Explained; Online Marketplaces in India; D2C Brands Business Model; ONDC Explained; POS Systems in Retail; Retail CRM and Loyalty Programmes; Retail Analytics Basics; Legal Metrology Act for Retailers; Consumer Protection in Retail.
Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.
About 1h 40m of video across 10 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.
Yes: “Omnichannel Growth Plan for an Indian Retail Brand”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.
A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.
No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.