Performance Marketing & Web Analytics crash course, Online BBA, Semester 6:
This subject covers paid search and social advertising on Google, Meta and LinkedIn, the core performance metrics used to judge campaigns, and web analytics…
- 13 video lessons
- 3h 19m
- Study notes
- 60 quiz questions
- Assignment
13 lessons in Performance Marketing & Web Analytics
Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.
About this subject
This subject covers paid search and social advertising on Google, Meta and LinkedIn, the core performance metrics used to judge campaigns, and web analytics with GA4, Tag Manager, attribution models and A/B testing. After it you will be able to structure and bid on ad campaigns, calculate CTR, CPC, CPA, CPL, ROAS and conversion rate, and use analytics data to attribute and improve results.
- 1
Google Ads Campaign Structure
Module 1, Pay-Per-Click Advertising: Google Ads, Campaign structure
BEST Google Ads Campaign Structure in 2026 (REAL Case Study)· Max | Google Ads Nerd· 19 min
Watch lesson - 2
Google Ads Bidding Strategies
Module 1, Pay-Per-Click Advertising: Bidding strategies
Part 15 - Bidding Strategies in Google Ads | Google Ads Complete Course· Amit Tiwari· 30 min
Study notes 5 quiz questionsWatch lesson - 3
Google Ads Quality Score Explained
Module 1, Pay-Per-Click Advertising: Quality Score
Google Ads AD Rank and Quality Score Explained | Google Ads Course with AI in Hindi 2026· Marketing Fundas· 10 min
Study notes 5 quiz questionsWatch lesson - 4
Meta Ads (Facebook & Instagram)
Module 2, Social Ads: Meta Ads
Meta Ads Course 2026: Beginner to Advanced (Complete Facebook Ads Tutorial) | D2C by Nikhil· D2C Decoded By Nikhil· 28 min
Study notes 5 quiz questionsWatch lesson - 5
LinkedIn Ads for B2B
Module 2, Social Ads: LinkedIn Ads
FREE LinkedIn ADS Crash Course 2024 🔥 | Generate B2B Leads ✅· Damini Tripathi· 16 min
Study notes 5 quiz questionsWatch lesson - 6
Audience Targeting and Retargeting
Module 2, Social Ads: Audience targeting and retargeting
Only Method to do AUDIENCE TARGETING in Meta Ads (Andromeda) | Umar Tazkeer· Umar Tazkeer · 9 min
Study notes 5 quiz questionsWatch lesson - 7
CTR and CPC Formulas
Module 3, Metrics: CTR, CPC
PPC Explained: CTR, CPC, CPA and Conversion Rate With Simple Math· Sahil Khanna· 9 min
Study notes 5 quiz questionsWatch lesson - 8
CPA, CPL and Conversion Rate
Module 3, Metrics: CPA, CPL, conversion rate
Performance Marketing Metrics Tutorial: Master CPA, CPL & ROAS in 14 Minutes· My Online Master· 14 min
Study notes 5 quiz questionsWatch lesson - 9
ROAS Calculation
Module 3, Metrics: ROAS
Difference between ROI and ROAS and How to Calculate it | Pick Right Approach· Umar Tazkeer · 11 min
Study notes 5 quiz questionsWatch lesson - 10
Google Analytics 4 Basics
Module 4, Web Analytics: Google Analytics 4
Google Analytics 4 (GA4) 2025 For Beginners – Learn Everything You NEED To KNOW in 15 Minutes #72· My Online Master· 16 min
Study notes 5 quiz questionsWatch lesson - 11
Google Tag Manager Tutorial
Module 4, Web Analytics: Tag Manager
Google Tag Manager Course Full Tutorial 2026 | Google Tag Manager for Beginners· Piyush Sachdeva· 24 min
Study notes 5 quiz questionsWatch lesson - 12
Marketing Attribution Models
Module 4, Web Analytics: Attribution models
What is Attribution Model in Google Analytics 4 - GA4 #35 | Robin Mehta· Robin Mehta· 9 min
Study notes 5 quiz questionsWatch lesson - 13
A/B Testing for Websites and Ads
Module 4, Web Analytics: A/B testing
What is A/B Testing? Marketing and Advertising A/B Tests Explained· Surfside PPC· 4 min
Study notes 5 quiz questionsWatch lesson
Assignment
Performance Audit & Optimisation Plan for a Fictional Online Store
Less scrolling. More passing.
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Hand-picked video lessons
13 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.
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Study notes
12 lessons come with a summary, key points, key terms and takeaways for quick revision.
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Quizzes
60 questions across the course, with the right answer and why, the moment you pick.
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Assignments
1 subject assignments with clear tasks, so you practise what each subject actually asks of you.
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Notebook
Write notes beside the video, stamped with the exact time, and jump back to that moment later.
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Progress that follows you
Completed lessons, quiz scores and where you stopped, saved to your account on every device.
- Live chat pass
Live chat
A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.
The Online BBA live chat. Study together, live.
A live chat right beside the video, shared by everyone studying Online BBA. Ask a Performance Marketing & Web Analytics doubt mid-lesson, share a shortcut, celebrate a finished semester.
- Live chat beside every lesson
- One live chat for all of Online BBA
- Members-only stickers & GIFs
- One ₹19 pass opens every live chat
Online BBA live chat
Anyone else finding Performance Marketing & Web Analytics tricky? 😅
Lesson 2 cleared it up for me. Watch it before the quiz
Doing it now, thanks!
Starting Customer Relationship Management tonight if anyone wants to go together
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Performance Marketing & Web Analytics: common questions
This subject covers paid search and social advertising on Google, Meta and LinkedIn, the core performance metrics used to judge campaigns, and web analytics with GA4, Tag Manager, attribution models and A/B testing. After it you will be able to structure and bid on ad campaigns, calculate CTR, CPC, CPA, CPL, ROAS and conversion rate, and use analytics data to attribute and improve results. It's the Performance Marketing & Web Analytics subject of Online BBA, Semester 6, in 13 lessons: Google Ads Campaign Structure; Google Ads Bidding Strategies; Google Ads Quality Score Explained; Meta Ads (Facebook & Instagram); LinkedIn Ads for B2B; Audience Targeting and Retargeting; CTR and CPC Formulas; CPA, CPL and Conversion Rate; ROAS Calculation; Google Analytics 4 Basics; Google Tag Manager Tutorial; Marketing Attribution Models; A/B Testing for Websites and Ads.
Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.
About 3h 19m of video across 13 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.
Yes: “Performance Audit & Optimisation Plan for a Fictional Online Store”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.
A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.
No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.