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Semester 3MKT4305Marketing

Direct Marketing (MKT4305) crash course, Online MBA, Semester 3:

This subject covers how direct marketing works, from planning, customer databases, mailing lists and media such as telemarketing and e-communications to…

  • 17 video lessons
  • 4h 18m
  • Study notes
  • 85 quiz questions
  • Assignment
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Direct Marketing crash course

17 lessons in Direct Marketing

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

About this subject

This subject covers how direct marketing works, from planning, customer databases, mailing lists and media such as telemarketing and e-communications to creative practice, B2B lead generation and quantitative control tools. After it you will be able to plan, design and measure a direct marketing programme and fit it into your organisation's wider marketing strategy.

  1. 1

    What Is Direct Marketing? Scope and Objectives

    Module I, Conceptual Framework of Direct Marketing: Basics and scope of Direct Marketing, Objectives of Direct Marketing

    Direct Marketing in Hindi - Meaning, Strategies, Examples, Advantages, Disadvantages· Management Mantra · 12 min

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  2. 2

    Advantages and Disadvantages of Direct Marketing

    Module I, Conceptual Framework of Direct Marketing: Advantage & Disadvantage of Direct Marketing, Strengths & weakness of Social Media

    Direct Marketing in Hindi - Meaning, Strategies, Examples, Advantages, Disadvantages· Management Mantra · 12 min

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  3. 3

    Integrated Direct Marketing and Planning

    Module I, Conceptual Framework of Direct Marketing: Integrated Direct Marketing, Business, Strategic & Direct Marketing planning

    Lecture 47 : Direct Marketing – Part II· IIT Roorkee July 2018· 36 min

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  4. 4

    Direct Marketing Opportunities and Research Design

    Module II, : Analyzing & Encashing Marketing opportunities for Direct Marketing, Research design for direct marketers

    Lecture-5 Marketing Research Process|| MBA||BBA||BCOM||MCOM· Vishesh Classes· 14 min

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  5. 5

    Customer Database, Mailing Lists and the Offer

    Module II, : The Customer Database: Analysis and Application, Consumer & Business mailing list, offer

    Chapter 4 Consumer & Business Mailing list Part 2· Ma'am Donaida· 28 min

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  6. 6

    Direct Marketing Media: Telemarketing and E-communications

    Module II, : Media of direct marketing, Telemarketing, Internet E-communications

    Medium of Direct Marketing | Tele Marketing | Direct Mail Marketing | Mobile Phone Marketing· Commerce Classes Gourav Miglani Aol· 5 min

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  7. 7

    Managing a Direct Sales Force

    Module II, : Managing Direct Sales Force

    Sales Force Management - Meaning, Process, Steps in Hindi -Sales Management· Management Mantra · 9 min

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  8. 8

    Creative Techniques in Direct Marketing

    Module III, Managing the Creativity Process in Direct Marketing: Introducing Creative Practices and techniques, Direct Marketing Creativity

    Lecture 47 : Direct Marketing – Part II· IIT Roorkee July 2018· 36 min

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  9. 9

    Managing Catalogue and Print Advertising

    Module III, Managing the Creativity Process in Direct Marketing: Basic Steps of Managing catalogue & print advertising

    Why Catalogue Marketing is Still a Powerful Marketing Method | Marketing | Hindi | Edrilla· Lapaas Learning · 6 min

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  10. 10

    Creative Testing and Strategic Drivers of Creativity

    Module III, Managing the Creativity Process in Direct Marketing: Innovation through Creativity & testing, The Strategic drivers of Creative Practices

    The Creative Strategy (Full Guide)· Sarah Levinger· 12 min

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  11. 11

    B2B Direct Marketing and Lead Generation

    Module IV, Direct Marketing into Business: B to B Marketing, Making a lead generation programme

    B2B Marketing Strategy | How To Increase B2B Business | How to Do B2B Digital Marketing· Amit Tiwari· 16 min

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  12. 12

    E-commerce and Customer Retention

    Module IV, Direct Marketing into Business: Overview of E-commerce, retaining and activating customers

    6 Easy Ways to Boost Customer Loyalty and Retain Customers· Learn With Shopify· 12 min

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  13. 13

    Marketing Intelligence and Decision Support Models

    Module V, Direct Marketing Implementation and Control: Marketing Intelligence- Modeling for business decision support

    Decision Support System | Intro | Types | Benefits | DSS in Hindi· Management Mantra · 11 min

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  14. 14

    Mathematical Tools for Direct Marketing Control

    Module V, Direct Marketing Implementation and Control: Mathematics tool for control in Direct marketing, Future of Direct Marketing

    RFM Analysis, Recency, Frequency and Monetary Analysis, Marketing Analytics dwivedi, aktu mba notes· DWIVEDI GUIDANCE· 6 min

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  15. 15

    Integrating Direct Marketing with Management Functions

    Module VI, Emerging Trends: Integrating the concepts with other functions of Management

    IMC - INTEGRATED MARKETING COMMUNICATIONS IN HINDI | Concept, Tools & Trends| Marketing Management· Sonu Singh - PPT wale· 16 min

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  16. 16

    Direct Marketing Live Project: Idea to Execution

    Module VI, Emerging Trends: Live project to be undertaken starting with conception of idea to final execution

    How To Make a Digital Marketing Campaign Plan // Step by Step Guide to a Successful Campaign Launch· Elif Hız· 13 min

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  17. 17

    Direct Marketing Case Studies and Emerging Trends

    Module VI, Emerging Trends: Case studies, Latest emerging trends and practices

    6 Marketing Trends ACTUALLY Working Right Now (2026 State of Marketing Report)· HubSpot Marketing· 14 min

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Assignment

Direct Marketing Campaign Plan: From Idea to Measured Rollout

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What you get

Less scrolling. More passing.

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    Hand-picked video lessons

    17 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    17 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    85 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

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    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

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The Online MBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online MBA. Ask a Direct Marketing doubt mid-lesson, share a shortcut, celebrate a finished semester.

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  • One live chat for all of Online MBA
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More from Online MBA Semester 3

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Direct Marketing: common questions

This subject covers how direct marketing works, from planning, customer databases, mailing lists and media such as telemarketing and e-communications to creative practice, B2B lead generation and quantitative control tools. After it you will be able to plan, design and measure a direct marketing programme and fit it into your organisation's wider marketing strategy. It's the Direct Marketing subject of Online MBA, Semester 3, in 17 lessons: What Is Direct Marketing? Scope and Objectives; Advantages and Disadvantages of Direct Marketing; Integrated Direct Marketing and Planning; Direct Marketing Opportunities and Research Design; Customer Database, Mailing Lists and the Offer; Direct Marketing Media: Telemarketing and E-communications; Managing a Direct Sales Force; Creative Techniques in Direct Marketing; Managing Catalogue and Print Advertising; Creative Testing and Strategic Drivers of Creativity; B2B Direct Marketing and Lead Generation; E-commerce and Customer Retention; Marketing Intelligence and Decision Support Models; Mathematical Tools for Direct Marketing Control; Integrating Direct Marketing with Management Functions; Direct Marketing Live Project: Idea to Execution; Direct Marketing Case Studies and Emerging Trends.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 4h 18m of video across 17 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “Direct Marketing Campaign Plan: From Idea to Measured Rollout”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online MBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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