Stop 14 · Build Your Business Analyst PortfolioProjects · 4/7

Data Analysis & Dashboard Project

Part of the Business Analyst Roadmap

In short

Lots of people can make a pretty chart. Fewer can start from a business question, clean messy data and end with a clear recommendation. That's what this project should show.

Analyze a real or public dataset and build a business-relevant dashboard — showcasing Phase 5's data analysis skills with a genuine business question behind it, not just a technical exercise.

The purple blob at a chai stall makes tally marks in a notebook, pointing to a hand-drawn bar chart.

Think of it like this

The chai stall owner's tally

The chai wala notices samosas run out at 5 pm but sit cold at 11 am. A week of tally marks proves it, so he fries a second batch at 4:30 and wastes less in the morning. Question, data, insight, action.

Watch it happen

From question to recommendation

Question
Data
Clean
Analyse
Dashboard
Recommend

1/6Write the business question first: 'Which product categories lose money after returns?'

The big ideas

What you need to know

Start with a question

A business question gives your dashboard a point. Without one it's just charts.

Document the cleaning

List each cleaning step. Reviewers want to know you can be trusted with messy data.

Few visuals, clear story

Headline numbers at the top, trends in the middle, details at the bottom. Label everything.

End with a recommendation

Close with what the business should do, plus the data's limits. That's what makes it BA work.

See it in code

Walk through the code

sql
1SELECT category,2       SUM(sales)                         AS gross,3       SUM(CASE WHEN returned THEN sales4                ELSE 0 END)               AS returns,5       ROUND(100.0 * SUM(CASE WHEN returned THEN sales6                ELSE 0 END) / SUM(sales), 1) AS return_pct7FROM orders8GROUP BY category9ORDER BY return_pct DESC;

1/4One row per category with total sales.

The core query for 'which categories lose most to returns'. It works in most SQL databases, and you can do the same in Sheets with SUMIFS.

Save yourself the pain

Common mistakes

Oops

Choosing a dataset first, then hunting for something to say.

Do this instead

Choose the question first, then find data that can answer it.

Oops

Ending with the dashboard and no words.

Do this instead

Add a short written insight and recommendation. Hiring managers want your thinking, not just your charts.

Your mission

Milestone 1: question and clean data

~45 min

Quick check

Your dashboard shows Electronics has the highest return rate. What turns this into BA work?

Go deeper

  1. 1Find a public dataset relevant to a business scenario you can frame clearly.
  2. 2Build a dashboard with 5-6 key metrics and a clear business question it answers.
  3. 3Write a short summary explaining what the data shows and what you'd recommend.

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