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Phase 10 · E-commerce & Performance Marketing

Topics

Affiliate Marketing Basics

Part of the Digital Marketing Roadmap.

Summary

Paying external partners (bloggers, creators, sites) a commission for sales they drive — a performance-based channel where you generally only pay when it works.

How to Learn This

  • 1Research how a common affiliate program structures its commission (flat rate vs percentage).
  • 2Learn the basics of affiliate tracking links and attribution.
  • 3Understand the trade-off between broad affiliate networks and hand-picked, higher-quality partners.

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Pricing & Promotion Strategy

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Performance Marketing Budget Allocation

More topics in E-commerce & Performance Marketing

E-commerce Funnel BasicsShopping Ads & Product FeedsMarketplace Marketing (Amazon Ads Overview)Conversion Rate Optimization for E-commerceAbandoned Cart RecoveryPricing & Promotion StrategyPerformance Marketing Budget Allocation
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