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Phase 10 · E-commerce & Performance Marketing

Topics

Pricing & Promotion Strategy

Part of the Digital Marketing Roadmap.

Summary

Deciding how and when to discount — flash sales, bundle pricing, seasonal promotions — balancing short-term revenue lift against long-term brand and margin erosion from over-discounting.

How to Learn This

  • 1Compare 2 different promotional strategies (flash sale vs bundle discount) for a hypothetical product.
  • 2Learn why frequent, heavy discounting can train customers to wait for sales rather than buy at full price.
  • 3Practice calculating the margin impact of a hypothetical discount.

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Abandoned Cart Recovery

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Affiliate Marketing Basics

More topics in E-commerce & Performance Marketing

E-commerce Funnel BasicsShopping Ads & Product FeedsMarketplace Marketing (Amazon Ads Overview)Conversion Rate Optimization for E-commerceAbandoned Cart RecoveryAffiliate Marketing BasicsPerformance Marketing Budget Allocation
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