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Phase 10 · E-commerce & Performance Marketing

Topics

Conversion Rate Optimization for E-commerce

Part of the Digital Marketing Roadmap.

Summary

Applying CRO specifically to product pages and checkout — clear product imagery, reviews/social proof, and reducing checkout steps are the highest-leverage e-commerce-specific levers.

How to Learn This

  • 1Audit a real product page for missing trust signals (reviews, clear return policy, shipping info).
  • 2Count the number of steps in a checkout flow and identify one you'd remove or simplify.
  • 3Learn why product reviews are one of the strongest e-commerce conversion levers available.

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Marketplace Marketing (Amazon Ads Overview)

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Abandoned Cart Recovery

More topics in E-commerce & Performance Marketing

E-commerce Funnel BasicsShopping Ads & Product FeedsMarketplace Marketing (Amazon Ads Overview)Abandoned Cart RecoveryPricing & Promotion StrategyAffiliate Marketing BasicsPerformance Marketing Budget Allocation
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