Stop 10 · E-commerce & Performance MarketingTopics · 1/8
E-commerce Funnel Basics
Part of the Digital Marketing Roadmap
In short
The specific path from product discovery to purchase in e-commerce — browse, product page, cart, checkout — each step with its own drop-off risk and its own optimization levers.
How to learn this
- 1Map the full e-commerce funnel for a store you've shopped at, noting each step.
- 2Identify the step most likely to have the highest drop-off, and why.
- 3Learn why checkout friction alone can account for a large share of lost sales.
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