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Phase 5 · Social Media Marketing

Topics

Choosing the Right Platforms

Part of the Digital Marketing Roadmap.

Summary

Being present everywhere is usually worse than being excellent on 1-2 platforms where your specific audience actually spends time — platform choice should follow audience research, not trends.

How to Learn This

  • 1Research where your target persona (from Phase 2) actually spends time online.
  • 2Compare the audience demographics of 3 major platforms for a hypothetical brand.
  • 3Learn to say no to a trendy platform that doesn't fit your actual audience.

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Content Performance Metrics

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Organic Social Strategy

More topics in Social Media Marketing

Organic Social StrategyInstagram MarketingLinkedIn Marketing (B2B)Content Formats (Reels, Carousels, Stories)Community ManagementInfluencer Marketing BasicsSocial Media Calendars & Scheduling ToolsSocial ListeningSocial Media Analytics
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