Influencer Marketing Basics

Summary

Partnering with creators who have an engaged audience to promote a product — ranging from micro-influencers (smaller, highly engaged, cheaper) to macro/celebrity influencers (broad reach, expensive).

• 1Compare a micro-influencer and a macro-influencer's engagement rate for the same follower tier.
• 2Learn the basics of a typical influencer partnership brief and deliverables.
• 3Understand why authenticity/fit often matters more than raw follower count.