Social Media Analytics

Summary

Tracking reach, engagement rate, follower growth and (critically) click-throughs or conversions from social — going beyond vanity metrics to understand what's actually driving business results.

• 1Pull analytics from a real or sample social account and identify the top-performing post.
• 2Learn to calculate engagement rate and understand why it's more useful than raw follower count.
• 3Practice connecting a social metric to a business outcome, not just reporting it in isolation.