Social Listening

Summary

Monitoring mentions of your brand, competitors and industry keywords across social platforms — surfacing customer sentiment, emerging trends, and potential PR issues before they escalate.

• 1Set up a free social listening alert (e.g. Google Alerts, platform search) for a brand or topic.
• 2Learn to distinguish genuine sentiment signal from noise in social mentions.
• 3Practice summarizing a week of social listening findings into 3 actionable takeaways.