Growth Loops & Viral Mechanics

Summary

Designing a product or campaign so existing users naturally bring in new ones — a self-reinforcing cycle rather than a one-time funnel that needs constant new paid input.

• 1Diagram the growth loop behind a viral product you know (e.g. Dropbox's referral program).
• 2Identify whether a product you use grows mainly through loops or through paid funnels.
• 3Learn why loops tend to compound while funnels need constant new spend.