Retention Marketing

Summary

Marketing activities aimed at keeping existing customers engaged and coming back — win-back campaigns, loyalty programs, and lifecycle emails — often far cheaper than acquiring a new customer.

• 1Design a simple win-back email sequence for a lapsed hypothetical customer.
• 2Learn why retaining an existing customer is typically much cheaper than acquiring a new one.
• 3Identify a retention lever (loyalty program, re-engagement email) for a product you use.