The AARRR Funnel for Growth

Summary

A framework splitting the user lifecycle into Acquisition, Activation, Retention, Referral and Revenue — a fast way to locate where in the funnel a product's growth actually has a problem.

How to Learn This

1Map a product you use onto the 5 AARRR stages with one metric each.
2Identify which stage is usually weakest for early-stage products, and why.
3Practice diagnosing 'we have a growth problem' into a specific stage-level problem.

Growth Marketing vs Traditional Marketing

A/B Testing for Marketing

More topics in Growth Marketing & Experimentation

Growth Marketing vs Traditional Marketing A/B Testing for Marketing Landing Page & CRO Basics Growth Loops & Viral Mechanics Referral Programs Onboarding & Activation Optimization Retention Marketing Growth Experiment Prioritization (ICE / PIE)

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