Growth Marketing vs Traditional Marketing

Summary

Growth marketing is highly experimental and full-funnel (not just acquisition), constantly testing hypotheses across the entire customer journey — traditional marketing tends to focus mainly on awareness and acquisition.

• 1Compare a growth marketer's likely weekly priorities to a traditional brand marketer's.
• 2Learn why growth marketing cares as much about retention and referral as new acquisition.
• 3Consider which mindset — experimental/analytical or brand/creative — appeals to you more.