Stop 09 · Growth Marketing & ExperimentationTopics · 1/9
Growth Marketing vs Traditional Marketing
Part of the Digital Marketing Roadmap
In short
Growth marketing is highly experimental and full-funnel (not just acquisition), constantly testing hypotheses across the entire customer journey — traditional marketing tends to focus mainly on awareness and acquisition.
How to learn this
- 1Compare a growth marketer's likely weekly priorities to a traditional brand marketer's.
- 2Learn why growth marketing cares as much about retention and referral as new acquisition.
- 3Consider which mindset — experimental/analytical or brand/creative — appeals to you more.
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