Phase 1 · Product Management Foundations

Topics

The Product Lifecycle

Part of the Product Management Roadmap.

Summary

Every product moves through introduction, growth, maturity and decline — and the right PM behavior (experimentation vs optimization vs sunsetting) changes drastically at each stage.

How to Learn This

  • 1Map a product you use daily onto the 4 lifecycle stages.
  • 2Identify what 'winning' looks like differently at each stage.
  • 3Learn why a growth-stage playbook fails when applied to a mature product.
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