Business Model Canvas

Summary

A one-page framework covering value proposition, customer segments, channels, revenue streams, cost structure and key partners — useful for sanity-checking a new product idea end-to-end.

• 1Fill out a Business Model Canvas for a product idea of your own.
• 2Apply it to an existing product and see what's missing or unclear.
• 3Notice how it forces you to think about monetization, not just features.