OKRs (Objectives & Key Results)

Summary

A goal-setting framework pairing a qualitative Objective ('become the easiest app to onboard with') with measurable Key Results ('cut signup time from 4 min to 90 sec') to keep teams aligned and honest about progress.

• 1Write one OKR for a feature you'd want to ship, with 2-3 measurable key results.
• 2Learn the common failure mode: key results that are just a list of tasks, not outcomes.
• 3Study how OKRs cascade from company level down to team level.