Phase 2 · Product Strategy & Vision

Topics

Mission, Vision & Strategy vs Tactics

Part of the Product Management Roadmap.

Summary

Mission is why the company exists, vision is the future state it's aiming for, strategy is the approach to get there, and tactics are the specific actions — most PM confusion comes from mixing these levels up.

How to Learn This

  • 1Find a public company's mission and vision statement and critique its clarity.
  • 2Practice separating a real roadmap item into 'strategy' vs 'tactic'.
  • 3Write a one-paragraph strategy for a product you use, in your own words.
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