Observation & Job Shadowing
Part of the Business Analyst Roadmap
In short
People forget to mention the sticky note on their monitor or the extra spreadsheet they keep 'just in case'. You only see those workarounds when you sit beside them and watch.
Watching how a process or system is actually used in real conditions — surfacing workarounds and friction that stakeholders often don't think to mention because it's become routine to them.

Think of it like this
Learning chai from the chaiwala
Ask the chaiwala his recipe and he says 'water, tea, milk, sugar'. Stand beside him for ten minutes and you see the crushed ginger, the second boil and the way he pours from a height. The real recipe is in what he does.
Watch it happen
Spotting a workaround while shadowing
Open order #5821
1/6The clerk opens an order like she does fifty times a day.
The big ideas
What you need to know
See real behaviour
Observation shows shortcuts, delays and workarounds people have stopped noticing because they do them every day.
Get permission first
Tell the person and their manager why you're there. Make it clear you're studying the process, not judging them.
Time and count things
Note how long steps take and how often they repeat. Numbers make your findings hard to argue with.
Ask after, not during
Let them work normally, then ask about what you saw. Interrupting changes how they work.
Save yourself the pain
Common mistakes
Oops
Watching for 20 minutes on a quiet morning and calling it done.
Do this instead
Observe during busy periods too, like month-end or lunch rush. Problems show up under pressure.
Oops
Correcting someone's process while you're shadowing them.
Do this instead
Stay a quiet observer. People who feel judged start doing it 'by the book' and hide the real process.
Your mission
Shadow a shop for 15 minutes
Quick check
Why do BAs observe work even after doing interviews?
Go deeper
- 1Watch someone perform a real task (even informally) and note any workarounds they use.
- 2Learn why this technique is especially powerful for complex, workflow-heavy processes.
- 3Compare what you observe to what the same person reports when asked directly.
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