Phase 10 · A/B Testing & Experimentation

Topics

Reading an Experiment Readout

Part of the Data Analyst Roadmap.

Summary

Interpreting a finished test's results — the effect size, confidence interval, and guardrail metrics together — rather than just checking if the headline p-value crossed 0.05.

How to Learn This

  • 1Practice reading a sample experiment readout and summarizing it in 2 sentences.
  • 2Check the guardrail metrics, not just the primary metric, before calling a test a win.
  • 3Learn to flag a result that's statistically significant but practically too small to matter.
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