Phase 1 · Digital Marketing Foundations
TopicsCommon Industries & Business Models
Part of the Digital Marketing Roadmap.
Summary
Marketing tactics differ a lot between B2B and B2C, subscription and one-time-purchase, and low-cost and high-consideration products — the same channel can be a top priority in one context and irrelevant in another.
How to Learn This
- 1Pick one industry you're interested in and research its typical marketing mix.
- 2Compare how a B2B SaaS company and a B2C e-commerce brand likely allocate marketing spend differently.
- 3Consider how your prior work or interests map to a specific industry or business model.
More topics in Digital Marketing Foundations
What Digital Marketers Actually DoDigital Marketing vs Traditional MarketingThe Marketing Funnel (AIDA, TOFU-MOFU-BOFU)Types of Digital Marketing Roles (SEO, Paid, Content, Social, Growth)Owned, Earned & Paid MediaA Day in the Life of a Digital MarketerThe Digital Marketing Career LadderKey Channels & Tools Overview
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