Phase 1 · Digital Marketing Foundations
TopicsOwned, Earned & Paid Media
Part of the Digital Marketing Roadmap.
Summary
Owned media is what you control directly (your website, email list), earned media is what others say about you (press, reviews, organic shares), and paid media is what you pay for (ads) — a healthy strategy usually blends all three.
How to Learn This
- 1Classify 5 marketing activities you've seen into owned, earned, or paid.
- 2Learn why earned media is the hardest to control but often the most trusted by customers.
- 3Identify which category a company you follow seems to over- or under-invest in.
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Types of Digital Marketing Roles (SEO, Paid, Content, Social, Growth)
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Common Industries & Business Models
More topics in Digital Marketing Foundations
What Digital Marketers Actually DoDigital Marketing vs Traditional MarketingThe Marketing Funnel (AIDA, TOFU-MOFU-BOFU)Types of Digital Marketing Roles (SEO, Paid, Content, Social, Growth)Common Industries & Business ModelsA Day in the Life of a Digital MarketerThe Digital Marketing Career LadderKey Channels & Tools Overview
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