Phase 1 · Digital Marketing Foundations
TopicsWhat Digital Marketers Actually Do
Part of the Digital Marketing Roadmap.
Summary
Digital marketers plan, run and measure campaigns across online channels to acquire, convert and retain customers — the specific mix of channels varies hugely by role and company stage.
How to Learn This
- 1Read 2-3 'day in the life of a digital marketer' posts from different company types.
- 2List the last 5 ads or emails you personally received and guess the strategy behind each.
- 3Notice how much of the job is measurement and iteration, not just creative ideas.
More topics in Digital Marketing Foundations
Digital Marketing vs Traditional MarketingThe Marketing Funnel (AIDA, TOFU-MOFU-BOFU)Types of Digital Marketing Roles (SEO, Paid, Content, Social, Growth)Owned, Earned & Paid MediaCommon Industries & Business ModelsA Day in the Life of a Digital MarketerThe Digital Marketing Career LadderKey Channels & Tools Overview
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