Types of Digital Marketing Roles (SEO, Paid, Content, Social, Growth)

Summary

Not all digital marketing roles are the same job — SEO specialists optimize for organic search, paid media managers run ad campaigns, content marketers write and plan, social managers run channels, and growth marketers experiment across the whole funnel.

• 1Read one job description for each role type and note the differing skill requirements.
• 2Identify which role sounds closest to your own strengths and interests.
• 3Revisit this after completing more of the roadmap, once you know more about each channel.