Phase 1 · Digital Marketing Foundations
TopicsThe Marketing Funnel (AIDA, TOFU-MOFU-BOFU)
Part of the Digital Marketing Roadmap.
Summary
A model of the customer journey from unaware to converted — AIDA (Attention, Interest, Desire, Action) is the classic version, TOFU-MOFU-BOFU (top/middle/bottom of funnel) is the modern content-marketing framing.
How to Learn This
- 1Map a recent purchase you made onto the AIDA stages.
- 2Identify what type of content fits TOFU versus BOFU for a product you use.
- 3Learn why different channels tend to work better at different funnel stages.
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More topics in Digital Marketing Foundations
What Digital Marketers Actually DoDigital Marketing vs Traditional MarketingTypes of Digital Marketing Roles (SEO, Paid, Content, Social, Growth)Owned, Earned & Paid MediaCommon Industries & Business ModelsA Day in the Life of a Digital MarketerThe Digital Marketing Career LadderKey Channels & Tools Overview
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