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Phase 13 · Marketing Tools & Collaboration

Topics

A/B Testing Tools (Optimizely, VWO Overview)

Part of the Digital Marketing Roadmap.

Summary

Dedicated tools for running structured website experiments — beyond simple ad A/B tests, these let you test entire page variations and route traffic automatically based on statistical results.

How to Learn This

  • 1Explore a free trial or demo of an A/B testing tool's interface.
  • 2Learn the basic setup: defining a goal, creating variants, and setting traffic split.
  • 3Compare this to manually running an A/B test without dedicated tooling.

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Marketing Tech Stack Overview

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Version Control for Marketing Assets

More topics in Marketing Tools & Collaboration

Project Management for Marketers (Asana, Trello)Design Tools for Marketers (Canva, Figma Basics)Working With Designers & DevelopersMarketing Tech Stack OverviewVersion Control for Marketing AssetsReporting to Stakeholders
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