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Phase 13 · Marketing Tools & Collaboration

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Version Control for Marketing Assets

Part of the Digital Marketing Roadmap.

Summary

Keeping track of which version of an ad, landing page or email is live, and being able to revert changes — a lighter-weight discipline than software version control, but just as valuable for avoiding 'final_v3_ACTUAL' chaos.

How to Learn This

  • 1Set up a simple, consistent file naming and folder structure for a hypothetical campaign's assets.
  • 2Learn why a shared, single source of truth prevents team members from using outdated creative.
  • 3Practice documenting what changed and why whenever you update a live asset.

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A/B Testing Tools (Optimizely, VWO Overview)

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Reporting to Stakeholders

More topics in Marketing Tools & Collaboration

Project Management for Marketers (Asana, Trello)Design Tools for Marketers (Canva, Figma Basics)Working With Designers & DevelopersMarketing Tech Stack OverviewA/B Testing Tools (Optimizely, VWO Overview)Reporting to Stakeholders
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