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Phase 13 · Marketing Tools & Collaboration

Topics

Working With Designers & Developers

Part of the Digital Marketing Roadmap.

Summary

Bringing designers and developers a clear brief and context rather than a pre-baked solution, and understanding enough of each discipline's constraints to collaborate well without micromanaging.

How to Learn This

  • 1Practice writing a creative brief that states the goal and audience, not the exact visual.
  • 2Learn basic web/landing-page constraints (load time, responsive design) that affect marketing asks.
  • 3Ask a designer or developer what makes a marketer easy versus difficult to work with.

Previous

Design Tools for Marketers (Canva, Figma Basics)

Next

Marketing Tech Stack Overview

More topics in Marketing Tools & Collaboration

Project Management for Marketers (Asana, Trello)Design Tools for Marketers (Canva, Figma Basics)Marketing Tech Stack OverviewA/B Testing Tools (Optimizely, VWO Overview)Version Control for Marketing AssetsReporting to Stakeholders
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