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Phase 13 · Marketing Tools & Collaboration

Topics

Marketing Tech Stack Overview

Part of the Digital Marketing Roadmap.

Summary

Understanding how the various tools (CRM, email platform, analytics, ad platforms, CMS) connect and pass data between each other — a fragmented stack quietly causes most reporting and attribution headaches.

How to Learn This

  • 1Diagram a hypothetical marketing tech stack and how data would flow between tools.
  • 2Learn what an integration or API connection between two marketing tools typically does.
  • 3Identify a common failure point (e.g. UTM tags not passing through to CRM) and why it matters.

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Working With Designers & Developers

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A/B Testing Tools (Optimizely, VWO Overview)

More topics in Marketing Tools & Collaboration

Project Management for Marketers (Asana, Trello)Design Tools for Marketers (Canva, Figma Basics)Working With Designers & DevelopersA/B Testing Tools (Optimizely, VWO Overview)Version Control for Marketing AssetsReporting to Stakeholders
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