Design Tools for Marketers (Canva, Figma Basics)

Summary

Enough Canva or Figma fluency to produce simple on-brand graphics yourself, and to understand and give feedback on designer-produced work — you don't need to be a designer, just conversant.

• 1Create a simple social graphic in Canva using a brand's color and font guidelines.
• 2Explore Figma's inspect mode to understand how to leave specific, actionable design feedback.
• 3Learn which small graphics you can reasonably make yourself versus when to loop in a designer.