Phase 8 · Marketing Analytics & Data
TopicsBasic SQL for Marketers
Part of the Digital Marketing Roadmap.
Summary
Enough SQL to pull your own campaign or customer data without waiting on an analyst — SELECT, WHERE, GROUP BY and basic JOINs cover most of a marketer's real needs.
How to Learn This
- 1Complete a beginner SQL course or interactive tutorial (many are free).
- 2Practice writing a query to count conversions by campaign from a sample dataset.
- 3Learn enough JOIN logic to combine a campaigns table with a conversions table.
More topics in Marketing Analytics & Data
Google Analytics 4 (GA4) FundamentalsUTM Parameters & Campaign TrackingMarketing Funnels & Conversion TrackingAttribution ModelsMarketing KPIs & MetricsDashboards for Marketing (Looker Studio)Cohort Analysis for MarketingCustomer Acquisition Cost (CAC)Customer Lifetime Value (LTV)ROAS & ROI Calculation
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