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Phase 4 · Data & Metrics for PMs

Topics

AARRR / Pirate Metrics

Part of the Product Management Roadmap.

Summary

A framework splitting the user lifecycle into Acquisition, Activation, Retention, Referral and Revenue — a fast way to locate where in the funnel a product actually has a problem.

How to Learn This

  • 1Map a product you use onto the 5 AARRR stages with one metric each.
  • 2Identify which stage is usually the weakest for early-stage products, and why.
  • 3Practice diagnosing 'we have a growth problem' into 'we have an activation problem', specifically.

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Product Metrics Fundamentals

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North Star Metric Design

More topics in Data & Metrics for PMs

Product Metrics FundamentalsNorth Star Metric DesignLeading vs Lagging IndicatorsFunnel AnalysisCohort AnalysisRetention CurvesSQL Basics for PMsAnalytics Tools (Amplitude, Mixpanel, GA4)Building DashboardsStatistical Significance BasicsDefining Success Metrics for a Feature
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