Analytics Tools (Amplitude, Mixpanel, GA4)

Summary

Product analytics platforms that let you build funnels, cohorts and retention charts without writing SQL — Amplitude and Mixpanel are common in product-led companies, GA4 is more marketing-oriented.

How to Learn This

1Sign up for a free-tier account and explore a demo dataset in one of these tools.
2Build a simple funnel report and a retention report inside the tool.
3Learn the practical difference between event-based analytics and page-view analytics.

SQL Basics for PMs

Building Dashboards

More topics in Data & Metrics for PMs

Product Metrics Fundamentals AARRR / Pirate Metrics North Star Metric Design Leading vs Lagging Indicators Funnel Analysis Cohort Analysis Retention Curves SQL Basics for PMs Building Dashboards Statistical Significance Basics Defining Success Metrics for a Feature

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